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October 22, 2020

Psychology of Colors: Violet and Purple

Violet & Purple

General Description

Violet¬–a color that is a mixture of red and blue is formed into a staple color on its own and has the highest vibration among the colors of the rainbow. Although the shade violet is different from the shade purple in the sense that the former is shown in the rainbow, and the latter is simply a result of two colors mixed together, its essences are similar. This particular color, no matter the shade, is considered to be the color of imagination and spirituality. Dr. Max Lüscher (1947) published work on the color test, says that violet unifies the “impulse conquest of red” and the “gentle surrender of blue”. This contrasting combination creates what Lüscher describes as a “sort of mystic union”. This correlates with the several articles that state violet and purple to be mysterious and mystic, yet calming and sensual colors. Bojan Lisjak writes in his website that;

“In terms of color, violet represents the future, imagination, dreams. Spiritually soothes the emotions, increases our psychic ability, spiritual enlightenment, but holds firmly to the ground. It promotes harmony of emotions that contribute to mental equilibrium and stability and balance of the mind, a connection between the spiritual and the physical world, between thinking and action.”

Additionally, numerous articles also recognize the color violet to associated with royalty and luxury. Kendra Cherry (2020) alludes to the ancient times wherein creating dyes were extremely strenuous and tedious, and therefore were only afforded by the rich. Violet is associated with the Romans, the Catholic Church, Hinduism, and feminism.


Personality Associations

In terms of personality traits, Lüscher’s published work claims that people who prefer purple are mentally immature. In his study, majority of pre-adolescent school-children, pregnant women, and homosexuals with emotional insecurity showed a preference for this color. Depending on the exact test results and position of colors, violet may mean that a person views the world unrealistically, wants to be charming and liked by others, is sensitive yet not wanting too much responsibilities in one’s relationships, unsuccessfully acquired mystic intimacy that leads them to be unwilling when it comes to any deep commitment until they know the full situation and future of a relationship, is in need of identification and intuitive understanding which they project onto objects and therefore prioritizing esthetic appreciation and/or prefer occupations that are professional or involved in scientific nature. From more recent sources, people who took color tests or people who, in general, just associate themselves with violet, are self-sufficient, spiritual, contended, creative, independent, and/or brave. Negative traits may involve arrogance, condescending, cynicism, and immaturity.


Commercial and Practical Applications

Most brands who use the color violet chose the color as a trademark to evoke the feeling of either nostalgia, luxury, wisdom, creativity, leadership, quality, confidence, power, or sentimentality–among other things.



1. https://www.pexels.com/search/violet/
2. https://www.empower-yourself-with-color-psychology.com/color-purple.html
3. http://www.about-colors.com/violet-color/
4. https://www.colorpsychology.org/violet/
5. https://www.verywellmind.com/the-color-psychology-of-purple-2795820
6. https://www.colorpsychology.org/purple/
7. https://www.sensationalcolor.com/meaning-of-purple/
8. https://themarketingbirds.com/the-spectrum-of-brands-psychology-of-colors-in-logos/
9. https://blog.designcrowd.com/article/447/-23-purple-power-brands-
10. “The Lüscher Color Test” translated by Ian Scott




Executive Director for HR & OD Programs Co-Writer