Majority of the world’s natural colors is blue. It is the color of the oceans and seas, and it is the color reflected in the sky during the day. Color Psychology mentions that this color’s name’s origin often means “of the color of the clear sky.” Compared to more vibrant colors, blue is cold, wet, and slow. There are hundreds of blue shades but all emit a same kind of energy. Most blues convey a sense of trust, calmness, coolness, dependability, and security. The color reduces stress, and creates a sense of peace and relaxation. Blue can also be conservative and predictable, which makes it a non-threatening color.
In some cases, blue is also used in the context of sadness. “To feel blue” is an idiom alluding to feeling sad and depressed. A genre called the blues also invokes feelings that circulate around loss of love, jobs, money, etc. and feelings of sadness. This makes the color quite paradoxical as it can provide calmness and security but as well as rigidness, coldness, and depression.
According to Lusher’s explanation, if a person’s ‘scores’ a blue on their test, then there is a “need for rest, relaxation, and opportunity to
recuperate” and favors a stable environment where it is calm, has integrity, and along the lines of tradition. (1979) It could also mean that one has high expectations in a partner. People like these are often also described as ‘boring’ or formulaic, and restrictive.
“Blue people” are often loyal, reliable, trust-worthy, idealistic, authoritative, calm, and orderly. However, they can also be rigid, sad, self-righteous, conservative, and predictable. Blue isn’t impulsive and spontaneous, but rather, needs direction and order. These are the types of people who must have an itinerary planned and must be followed on the dot as opposed to people who are fond of ‘winging it’.
Blue, in the marketing world, is often used for productive and creative applications such as Facebook and Skype. It is also used by brands who want to appear “cooler” in the fresh sort of way such as Oral-B, Crest, and Pepsi. Most of the time, blue helps a brand or application appear more trustworthy and reliable. It helps customers or users to think of your product or service as safe and of quality. Blue helps soothe and calm nerves which is why nurses often wear blue scrubs, and why hospitals often have blue accents in their decorating. Common police officers also have blue uniforms which make them seem reliable, authoritative, and confident.
1. “The Lüscher Color Test” translated by Ian Scott
MARIA LIZA V. FRESNIDO
Executive Director for HR & OD Programs
DANA GABRIELLE A. FRESNIDO Co-Writer